
In leadership, influence isn’t just about strategy, vision, or authority – it’s about trust. And trust is built when people feel seen and heard.
The origins of the word abracadabra hold an intriguing lesson for leaders. Thought to derive from the Aramaic phrase “avra kehdabra”, meaning “I create as I speak”, it reflects a powerful truth: words don’t just communicate; they shape reality.
For senior leaders navigating today’s complex and AI-driven world, the ability to make people feel heard isn’t just a “soft skill” – it’s a strategic advantage.
The Real Magic of Leadership: Creating Through Words
In ancient times, abracadabra was believed to have healing powers. Roman physicians even prescribed it as a written charm to ward off illness. Today, we might not wear words around our necks, but they still hold extraordinary power – especially in leadership.
Consider the best leaders you’ve worked with. They weren’t just skilled decision-makers; they made you feel that your contributions mattered. When people feel heard, valued, and acknowledged, they engage more deeply, trust more fully, and contribute at a higher level. Feeling truly heard evokes deep emotion – it validates our experiences, affirms our worth, and fosters a profound connection between leaders and their teams.
Why Feeling Heard Matters in Leadership
The Generosity Model™: Leadership That Listens and Empowers
As leaders, our words either build connection or create distance. The Generosity Model™ provides a structured way to ensure people feel heard and valued:
The Leadership Spell: Creating Cultures of Trust
The words we use as leaders are not just sounds; they are actions. They have the power to motivate or disengage, to empower or undermine. When people feel heard, they contribute their best ideas. When they feel unseen, they disengage – or worse, they leave.
The best leaders today are not just decision-makers; they are trust-builders. And trust, like abracadabra, is created through words and action.
How will you use yours?
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